Welcome to

Olivia McCabe’s

portfolio

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Contact information

Thank you for taking the time to visit my page! I have always known that I wanted to build a career within the media industry. Initially, I believed I wanted to focus on design, but I have since discovered that my interests extend far beyond that.

I have developed a genuine passion for the analytical side of marketing; understanding online behaviour, measuring campaign reach, and exploring what truly engages an audience. Maybe this curiosity stems from something as simple as people watching in a café, observing people and the subtle patterns in how they interact with the world around them.

I am currently studying Media Communications at Bath Spa University, where I have been developing both my creative and analytical understanding of the media landscape. Throughout my studies, I have gained insight into how content, audiences, and platforms intersect, which has strengthened my interest in the wider marketing and communications field.

Looking ahead, I am particularly interested in pursuing a career within branding, digital content, and creative campaigns, while also exploring the more strategic side of marketing, including analytics and content strategy.

Website creation

Adobe Software

Wordpress

Content Creation

Social media

Canva

Copy-

writing